What is white advancement (promotion) of the website?

In a professional environment too often use the concept of "white site promotion", "white optimizations" and "black optimizations" pages. White advancement (promotion) pages - to achieve maximum visibility of the website in the search engines, with the support of ways that do not violate the criteria of search engines. These concepts can be seen as dealing with SEO on online forums and in articles and literature search promotion pages. However, the search engine can grasp including the presentations of search engines in different conferences. It is stipulated that the saddle clear differentiating "white" and "black" in the way the search engines themselves do not.

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The white pages of methods of promotion are as follows:

Writing on the site and the location of unique content
Placing thematic links to the site
Competent organization structure of the website, so it can be a user to smartly reach any act (or so-called "principle of 3 clicks")
Bringing web site requirements of search engines: fantastic header on every page, sin takes pages, sin session IDs, closing useless content through the robots.txt file, etc.

 All of these methods provide, first, for the convenience of working with a website of your potential customer, and secondly, for the convenience of the search engines to index and rank your website. In applying the white pages of ways to promote a risk to the sanctions to please the search engines is minimal.

By "black" methods include every sort of deception of search engines:
Placement on the site this text
Placing a huge number of non-thematic links on your site
Participation in the automatic link exchange
Creating Doorway
Cloaking (cheating search engine, the search engine is given as soon as a single text, and the user - the other)

People offering promotion pages "black" means, often attract the attention of customers low price and speedy results. In the application of the 'black' way to promote your risk of exclusion of the website of the largest search engine index. Search engines figure out the reason how smartly and put on your webpage sanctions. To get rid of the sanctions have a chance to go months.