Hello blog readers. Today I want to talk about copywriting, but not in the same sense of the word, and in relation to the filling of a unique website content (copy-paste is applied is useless).
In general, naturally the same word copywriting, as the term copywriter in their own interpretation of the main mean mark copywriter or slogans and in tune with one word copyright (Copyright). But very often referred to as SEO copywriting mark optimized text for pages including just renders text, including on demand (for money). Actually, I have a word copywriter associated with those scribbles texts for different sales page or to HS (govno sites). Copywriter usually issued terms of reference in the form of the desired amount of text and the desired density of mineral occurrences of keywords. Seo copywriting - what it is and what to start with, but again the same in this post I do not want to scribble about how well, or perverted, as bad time copywriter in ruinternete. No, I want to talk about their own experience belonging SEO copywriting that I enjoy is the most sensitive to 2 years.
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More precisely speaking, SEO copywriting, I began to learn just about a year ago, but still. So, what do I mean by SEO copywriting. Well, for me it is not the mark of articles on the terms of reference for a small fee for an "uncle" and mark text optimized for your personal project. I see that it is much more cost-effective and, most importantly, the most promising job. Many copywriters disagree with me, because so what new distribution will not immediately pay off far (I think that year so what is necessary rather to swing, to be given than to make money more or less decent), but rather want to eat constantly. And as SEO copywriting, with due skill "wield the pen" can actually lead to start immediately as you pay, but this is quite short-term earnings and disposable (and can be, which is not high enough).
Want more Finance - write more articles and give them "uncle" for nothing. In the case of the creation of your project (where you are going to go to a SEO copywriter), you write content once can cause very significant and, as the saddle, sometimes with increasing income. Here you and "uncle", and copywriter in one. This, naturally, some of complicated labor, for in addition to the basics of copywriting you will be required to master the basics and more vebmasteringa (How to make a web site owned by himself and without compensation, how to create a blog owned free), as well as the basics of art optimizatorskogo (Promotion, promotion and optimization of the website itself), because without readers an idea of salary on the site rather utopian. Difficult. No doubt difficult, but it is feasible with this, only relics of the 1st single person (even if that "old and stupid guys" like me) copywriters are not born. To compose a literary language can not most people - you only need to start and stop. With each turn out quite all at once better and better, and most importantly, is not enough to squander so much delay, because develop skills. But there is one "but", which almost all neglected - Writing is not possible without touch typing skills (typing tutor VerseQ). Who would you have said that no, but if you print only 2 fingers and looking at this on the keyboard, the complete on copywriting you earn (as in the case of the "uncle", and in the case of work for a loved one.)
Step 2.
Thought must materialize on the screen in the form of letters to the mistress of myself to you on what not to distract and not stray, otherwise very very very hard. At school I was for my three works never received, because he wrote a lot slower than I thought, and the damned "innate ignorance" forces applied only on the simplification proposals and not the optimal and concise statement of the head passing sentences and phrases. In a single, without touch typing copywriter starts quite complicated and it is an understatement. I'm afraid I have been scared and you're thinking, but why not begin to take the texts for his future project with professional copywriters (eg exchanges copywriting, such as Advego, Etxt or Tekstseyl), well, or a low flight, young (luckily, it's not very expensive). Yes, there's pros face. The texts will be completely unique, as you will experience them in specially designed for this service (for example, in the program Advego Plagiatus). In addition to this text will have been optimized for the main words you need and will be written in a good humane language (spell check, and you can do the online service). This, naturally, in the case of selecting a decent copywriter, but still. Become a copywriter yourself, or make the HS. You will only help the website in good condition (technical ways and means of promoting Seo), and of taking references on the articles that you will deliver copywriters (I buy links GoGetLinks, GetGoodLinks, RotaPost and Miralinks). All remarkable, but. So you do HS, that is very similar to the SOM (the site for the people), but all the same HS (govno site). Why. Because in the text of your articles is not enough to master, because of which they are required to publish - to provide something useful and necessary to the reader. This is the main property by which to distinguish the HS allowed by SOM. GS is the only device to receive salary and nothing more, and in addition to the salary SOM also intended to be useful to readers. I confidently believe that you can not make a SOM, buying texts from professional copywriters. It is true that naturally allowed just take articles from experts in the field of copywriting is not, but in the area that the author scribbles, but that's pretty exclusive, how much is very, very expensive, that new webmasters quite simply can not afford. Therefore, if you wish to do the SOM, it saw itself as the chief copywriter, copywriter or look well among his companions, if any. Convinced. Persuaded. Send me to hell. Well, okay, then there's say a few words for the SOM and suprotiv HS, as well as in favor of learning copywriting on your website yourself. Did you hear about the ACS filter search engine. And as hard news in the search algorithm Panda Googl to everyone there plus users to resources. Something must have heard. And how do you take on search engines bad sites, which later mow without pity. A search engine is a prompt visitors to their behavior in the search results on the site (behavioral factors relevant now my, what ever).
If your farm is not under the filter, it is only voprosets delay, because search engines such resources as a bone in the throat, which they certainly cough up. Why. A protest is contained in that question - for that is most of the HS. That's right, in the main reference for implementation. Well, it is the minimum of what is causing the search engines to rank the true and solve relevant pages in the issue, so also has it affordable (SEO takes away potential customers with content Yandex Direct and Google AdWords). GS doomed just as doomed doorway to his home life. So we get the sandals in hand and begin to learn copywriting for your own projects themselves. But becoming a copywriter, you still will be required to observe a number of the major bosses, allows you to make your writing not only useful to readers, but also nice and clear to search engines. What I mean. About SEO copywriting, over a much needed SOM, not less, often including my, what a commercial site, or HS. Why. So that the texts respectively - is the main weapon that has the resource. Your well-optimized for search engines texts themselves able to make his way in the top search results for not very competitive search terms in Yandex and Google. And if okromya Seo copywriting you use when writing texts still own capacity to make them interesting and useful to the readers, the behavior of the readers on your site will allow you a long time to gain a foothold in Top search engines due to good behavioral factors. As you are such arguments. Concrete and tested in their experiment. Well, if in addition to his talent, copywriter you will discover more confidence and talent of the optimizer, then success will not force myself to expect (two years is not time, truth is, because.). Make out - without reference website can exist and can result in earnings, but no good texts - guys like that. All finish chatter and agitation "for the Soviets" and try to share with you what I am now being guided in part Seo copywriter (webmaster, SEO and analytics) blog. Writing comes first as I have, for example, takes the lion's share of the total delay, that I am able to give a site, and only later, as a residual, I enjoy vebmasteringom, promotion and analytics (Seo analysis web site in Site Auditor). You can tell because: SEO copywriting - it's my home office on the project, and everything else I take it as rozdyh. And it's actually quite true. Now my blog article about 300 and probably about eighty percent of them, I can report that I was given a mark of not just. On their own, I actually novice webmaster, beginner and novice copywriter optimizer, respectively, to this than about anything I scribble detailed study topic such a way that after writing could tell that he realized and comprehended all (remember like the old joke about the teacher High school - three times said, he realized, and you are in no way understand.) It takes full squander, and often including very thorough delay. If you are in the topic, which are planning to scribble, well versed and thoroughly, then you pretty much simpler.
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Step 3
But all the same, for a well designed and easy to understand article to you as a copywriter, you will need to work hard. Without this in any way, if you are not special copywriter, out of the common. Okay, now about the subtleties of SEO copywriting to interview. Let's try in the form of a list of all of this issue, because so often better perceived information: Share content into paragraphs, which in its own sequence separate the one from the other fellow independent line. In pure Html for you it will make the paragraph tag P, and the usual CMS - just add a blank line to write the article in the visual editor. Why this is so important. Wanting to try to read a little glare in content directly number and then take it. This seemingly obvious saddle copywriting do not cover all copywriters. And since it can be simpler and clearer. Search engines like structured text, which use titles are not only the level of H1 (he must be alone on the right page), and H2, and, if necessary, H3 and below (Html title tags H1, H2, H3, H4, H5, H6). It is advisable to apply the text Html lists (bulleted or numbered, no difference), insert images into content (Html Tag Img), and can be, as the video, for example, with support inline frames based element Iframe. Naked content is pretty awful to be perceived not only readers, but search engines. Pre-compose and think through semantic core for a future article. "Why" - ask. But later, you need enough to grasp, in which words and phrases are enveloped bait voprostsy to the search engines your potential readers (on the topic of your future articles, of course). You can confidently rely on the 6th impression of a born native copywriter, but that risk. Well, you write an article in the filing, do not mess on your hands sort of keywords in Google Wordstate. Well, who is from this simple enough. You. Or those suffering define the protest and who has found his users to search engines. In the uniform, the pride of the furnace and forth to learn the wisdom of copywriting and Yandex Vordstata. So revered novice copywriters, semantic core were now ordered all queries to the measure of decreasing frequency zaprashivaemosti in search engines. Ie At the top is the most frequent requests, and at the bottom - bass. I keep this list (on the screen) in the eyes when you write articles, and depending on the frequency will try to use those or other important words in the text. Why. Once again - the level of IQ of search engines is the level of development of five children (and hopelessly behind the level of SEO copywriter), respectively, to emphasize the interest of the search engines on the keywords frequency of their appearance in the text (literally taken by the hand and lead, and that search engines do not understand). So, let's mention in the article about copywriting, which would do well to hold the reader's interest on the note. Bold least those key moments articles that have a chance to pull opinion, excite curiosity and encourage reading. It's complicated, and I, as a beginner copywriter is actually not possible, but you can and will. And for that to hold the reader's interest. Seo optimization copywriting and text articles There are a number of places in the text where the SEO copywriter must certainly mention the rather important words, which wants to attract visitors from the search engines. You understand them. Lo!
For sure you know, but I repeat myself. Title - forget everything, but never forget to mention the necessary key words in the Title Act (also called headline act, but not to be confused with Title H1, etc.). Real copywriter must edit virtuoso art stuff in the title all the keys (the most frequency in the beginning) and make this so that Title The remains attractive for users of search engines, which will guess his extradition. Do not know how to poke Title is what you need. Well, here take a look here and be able to find a protest (Self promotion site), and if not found, then the problem (have to look elsewhere, for example, here - How to promote a website on your own). In addition to this important words should be used not only as a direct entry, but certainly in other forms (plural nouns, adjectives, labor, etc.), and allowed to dilute the other phrases of commonly used words in the English language, otherwise your text optimization can be regarded search engines as spam, which is fraught with consequences. Article title. Very often it is used in common engines pages as Title, if you do not list the title by hand to this particular article. Many copywriters are advised to make attractive titles using them marketing tricks, as well as a very well-run numbers in the title, for example, "7 bosses Seo copywriting for success", etc. But if the article title is used as the Title, it is necessary to include the very important words in descending order of frequency. Every copywriter decides on his own dilemma. Personally, I first put the key Title, and only later add something "from the evil one." Description - a map of the article. I advise you to add the meta tag is mandatory. References to make as you will find in the article Self-promotion website. Why appoint a copywriter Description. This content can be used as a snippet in the search results (see screenshot above). A snippet is your infa gratuitous advertising on Yohoo, Google. Do not miss this chance, albeit hypothetical, with Seo copywriting. Why. Trank But.
